
Appraisal: 1968 Warhol Campbell's Soup Can Screenprint
Clip: Season 30 Episode 22 | 3m 18sVideo has Closed Captions
Appraisal: 1968 Warhol Campbell's Soup Can Screenprint
Check out Todd Weyman's appraisal of a 1968 Warhol Campbell's Soup can screenprint in 250 Years of Americana.
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Problems playing video? | Closed Captioning Feedback
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Appraisal: 1968 Warhol Campbell's Soup Can Screenprint
Clip: Season 30 Episode 22 | 3m 18sVideo has Closed Captions
Check out Todd Weyman's appraisal of a 1968 Warhol Campbell's Soup can screenprint in 250 Years of Americana.
Problems playing video? | Closed Captioning Feedback
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Learn Moreabout PBS online sponsorshipGUEST: It was a gift from my ex-husband.
Right before he left me, uh, he gave me a birthday present, and this was it.
Best thing he ever gave me, actually.
I know that it was probably purchased in Philadelphia and it probably cost around $1,800.
I received it in 2005.
APPRAISER: It's actually a color screen print by Warhol... GUEST: Mm-hmm.
APPRAISER: ...from the first Campbell's Soup series that he did in 1968... GUEST: What?
APPRAISER: ...which is a set of ten different soup cans; all Campbell's soup cans.
GUEST: Okay.
APPRAISER: And these are based on a 1962 painted series that he had done and first exhibited at Ferus Gallery in Los Angeles.
GUEST: Okay.
APPRAISER: Just as he was shifting from his career as an advertising artist in New York to more of a fine artist.
GUEST: Mm-hmm.
APPRAISER: And Warhol got on the map and became a famous artist through his appropriation of everyday images.
GUEST: Right.
APPRAISER: And he said that one of the reasons he chose Campbell's soup early on is because as a kid growing up in Pittsburgh... GUEST (chuckling): Right.
APPRAISER: ...he was fed Campbell's soup and ate Campbell's soup all the time.
GUEST: Makes sense.
APPRAISER: So he made a, a set of ten different subjects, ten different soups, in the first Campbell's Soup series, number one, in 1968.
These were done in an edition of 250 each of the prints, and each of them are signed in ballpoint pen and ink and numbered with a rubber ink stamp.
GUEST: Right.
APPRAISER: Now, he was very well-known when these were made.
And the reason why he made them in the late '60s based on a painted series from the early '60s is that he could make multiple images of them, and using screen print... run off a lot, and ten times 250, you have 2,500 prints to be sold from this series.
GUEST: Not bad, yeah.
APPRAISER: So, cashing in on his growing popularity.
These were printed in New York and published through Warhol's publishing outfit called Factory Additions.
GUEST: Mm.
APPRAISER: Even though he was well-known at the time, a lot of people viewed these as prints and sort of common images, not of great value.
GUEST: What did he sell them for originally?
APPRAISER: Originally, a couple hundred dollars.
GUEST: Couple hundred dollars?
Yeah, wow.
APPRAISER: Yeah.
Or the whole set for maybe $1,000.
Yours is in great shape.
GUEST: Really?
APPRAISER: Yes.
GUEST: Great.
APPRAISER: On a scale of one to ten, ten being the best... GUEST: Right.
APPRAISER: ...you're-you're at about an eight and a half, maybe nine with this one.
GUEST: Well, and it's been on a wall.
APPRAISER: But you've kept it out... It was on the right wall.
You've kept it out of the sunlight.
GUEST: Right, yeah.
I did, I did.
(chuckles) APPRAISER: So, what would you guess?
What-what would you say is a, is a value?
GUEST: (exhales) I... I am clueless, because, I mean... a-and part of it is what you were explaining, like, they're original paintings, and then there's this series of prints and that series of prints.
So I don't know where this fits in, I'm really clueless.
APPRAISER: Well.
I've never heard of divorce gifts either.
Is that a... GUEST (laughing): I don't know.
APPRAISER: (laughing): That's a-- that's a new thing for me.
GUEST: It was a birthday gift right before the... right before he left.
APPRAISER: Okay.
GUEST: I don't know.
I think maybe we call it a guilt gift or something?
I don't know.
APPRAISER: Guilt gift, I like that one.
Go with that.
GUEST: Yeah.
APPRAISER: In this condition, great shape, I would put a replacement value of $50,000.
GUEST: What?!
Come on... that's crazy.
Oh my goodness.
I don't know-- I... I'm speechless.
Ooh, I don't know what to say.
APPRAISER: The more common the soup-- take tomato soup?
GUEST: Right.
APPRAISER: That's a $75,000, $80,000 print.
GUEST: Isn't that interesting?
APPRAISER: Because it's tomato soup.
GUEST: That's the iconic soup.
APPRAISER: That's the iconic soup, right.
GUEST: Right.
Preview: 250 Years of Americana
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Preview: S30 Ep22 | 30s | Preview: 250 Years of Americana (30s)
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